Sustainable Eyewear

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Get updates about our mission to reduce plastic pollution.

Quality is key, sustainability is king.

From our frames to our leather cases and our smiling cleaning cloths, sustainability is at their core.


Together with Mazzucchelli, the market leader in the production of acetate, we process acetate waste into our black frames. They consist of 97% recycled acetate. The remaining 3% are merely black ink. Once you go recycled black… you never go back.

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For the non black-coloured frames we use bio-based acetate. This material is made without crude oil or toxic plasticisers, bringing pollution down to a minimum.

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Cleaner oceans, clearer lenses

Recycled from PET plastic bottles our microfibre cleaning cloths spread more smiles than you can imagine. Yet again not making any concessions on quality. 1 cloth is made of approximately 7 used plastic bottles. So there you go, freeing the world from more plastic waste one smile at a time.

recycled leather hard case

As said many times before, we try to make as little compromises possible. And it’s not just the inside that counts so our cases are sustainable too. They are made from recycled leather, though sturdy enough to protect your glasses.

Mission manifesto

Our mission is to reduce plastic pollution.
Read our mission manifesto: The Sunny Side Of Plastic.

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